According to the latest Women’s Entrepreneurship Report from the Global Entrepreneurship Monitor, Latin America and the Caribbean boasts the highest rates of female entrepreneurship in the world, with 21% of startups founded by women. Although this figure seems positive on the surface, the truth behind it is not so encouraging: In Latin America, 82% of women decide to become entrepreneurs because of a lack of formal work.
Forced into necessity entrepreneurship, women are left to come up with business ideas by themselves. But what if they could chat with a mentor, an experienced entrepreneur, to help inspire them?
That’s precisely what the “Ideo Mi Negocio” WhatsApp chatbot now offers. The experience simulates a conversation guided by a woman entrepreneur. It is designed to inspire and offer support and confidence to women at the beginning of their entrepreneurial journey.
Since its launch in December, the chatbot has been used by more than 2,000 women. More than 90% of users reported being inspired by the ideas generated by the chatbot, and 25% completed the conversation flow. The chatbot also increased the likelihood that users decided to continue their training and bring their ideas to life.
This tool combines advanced technology with the concept of ikigai, offering users an opportunity to explore their interests, skills, and community needs. The chatbot uses these responses to generate personalized business ideas while also guiding users through a multi-sensory experience.
This new Emprende Pro Mujer AI tool is the result of a strategic collaboration between Pro Mujer and OpenAI. Integrating this AI tool improves the user experience and strengthens Emprende Pro Mujer’s commitment to bridging the digital divide. Its availability on WhatsApp guarantees accessibility and ease of use, even in communities with low internet connectivity.
This innovative use of AI clearly reflects Pro Mujer’s leadership in developing educational solutions that support women’s economic empowerment in Latin America. We are committed to using inclusion and digital transformation to create opportunities for marginalized women, close gender gaps, and strengthen the region’s entrepreneurial ecosystem.