Women are not a minority. They are 50% of the population and, therefore, half of the potential of our society. Recognized as great agents of change, they inspire others to follow in their footsteps, positively impact their families and communities, and encourage economic and social development: Latin America is the region with the highest number of female entrepreneurs and, although they invest 50% less capital than their male counterparts, they achieve 20% more income (IDB).
At Pro Mujer, we found the opportunity to give a voice to the entrepreneurs who trust in the organization through events like the GLI Forum Latam, the perfect stage to share with partner organizations and leaders of this ecosystem. During 3 days of connection, the Argentine women who are part of the Emprende Pro Mujer network were able to promote their products to more than 970 attendees, access mentorships and training, and build powerful alliances.
Alongside Mercado Pago, a faithful partner of Pro Mujer, a side event was held during the GLI Forum Latam 2024. More than 30 women from Buenos Aires, Córdoba, and Neuquén had a chance to develop their skills in launching their businesses.
The gathering began with the opening and welcome from José Ignacio de Carli, Sustainability Sr. Manager at Mercado Libre, and continued with the participation of representatives from the Government of the City of Buenos Aires, who shared different initiatives designed to strengthen their skills and expand their sales opportunities. Sebastián Edreira, strategy leader of the Emprende Pro Mujer team, emphasized the purpose of the program and gave a talk on collaborative culture, highlighting the importance of weaving networks and working together. In closing, Mercado Pago reinforced the tools available on its platform.
Additionally, through the Emprende Pro Mujer team led by Anna Romanelli, manager of education at Pro Mujer, a fair for women entrepreneurs was held, where 10 Argentine women had the opportunity to market their products and achieve sales that reached AR$4 million.
- “We began a beautiful journey these past few days. I enjoyed very much every talk, and I am immensely grateful. The human warmth and the network that grew among everyone was a luxury” — Mechi, Emprende Pro Mujer network entrepreneur.
- “With a full heart, a happy soul, and the business thriving. Immensely grateful for the giant work done by the amazing team at Emprende Pro Mujer” — Diana, Emprende Pro Mujer network entrepreneur.
- “This event exceeded all expectations. In addition to my sales, I connected with beautiful people. Many people started following me on social media and also messaged me” — Sofía, Emprende Pro Mujer network entrepreneur.
The GLI Forum Latam 2024 has managed to establish itself as a catalyst space for enterprising women and has witnessed inspiring stories of women who have challenged barriers, broken stereotypes, and built prosperous presents thanks to their passion, resilience, and talent. Each of them has once again shown that, with the right opportunities, they can materialize their deepest desires.
