With the goal of strengthening women’s economic opportunities in rural Mexico, Pro Mujer, a social enterprise with more than three decades of experience working to advance gender equality in Latin America, and Root Capital, an organization that invests in the growth of small and medium-sized agricultural businesses, announced a strategic partnership to facilitate access to entrepreneurial education for coffee producers in the state of Chiapas.
As part of this collaboration, 85 women from the Café Capitán de Chiapas Cooperative will strengthen their skills in business management, leadership, and finance, boosting their economic autonomy and the economic development of their communities.
The training will be implemented using the Emprende Pro Mujer platform, which is designed to support women entrepreneurs at every stage of their entrepreneurial journey. Since its launch in 2021, Emprende has changed the lives of more than 100,000 women entrepreneurs from 23 countries in Latin America, providing them with practical tools adapted to their needs and realities.
In a country where more than half of rural women live in poverty (Coneval) and only 36% of formal loans go to women from rural areas, this collaboration seeks to close structural gaps that limit women’s growth and potential in the agricultural sector.
“When a woman has access to the right tools, it not only transforms her life, but drives development and progress for her entire community,” said Carmen Correa, CEO of Pro Mujer. “This collaboration with Root Capital will allow us to reach more women in the agricultural sector and support them as they strengthen their businesses and become transformative leaders in their communities.”
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With this partnership, Pro Mujer and Root Capital reaffirm their commitment to working together to expand rural women’s economic opportunities, strengthen their leadership, and generate sustainable impact in their communities.
About Pro Mujer
Pro Mujer is a non-profit social enterprise that for over 35 years has provided services and tools to women in Latin America so they can reach their full potential, improve their living conditions, and become agents of change in their communities.
Using a holistic and integrated model, Pro Mujer seeks to expand women’s access of women to health services, increase their financial inclusion, and provide them with training opportunities.
Pro Mujer is a pioneer in the region in promoting and raising awareness about gender lens investing as an effective mechanism to close gender gaps and boost productivity.
More information is available at www.promujer.org.
