Pro Mujer and Agrojusto are proud to announce a collaboration that will directly benefit 400 rural women entrepreneurs in Mexico and Argentina, strengthening their access to markets through skills development, digitalization, and the use of technology.
Through this partnership, Emprende Pro Mujer users will be able to access professional subscriptions on the Agrojusto platform, a tool that connects small producers and entrepreneurs with larger, fairer, and more sustainable sales opportunities.
This partnership seeks to complement the support and training provided by the Emprende Pro Mujer platform with additional technological tools to help increase sales, strengthen value chains, and include more women in the digital economy.
“At Pro Mujer, we believe that financial inclusion and access to markets are fundamental drivers of women’s economic autonomy. This partnership brings us one step closer to a more equal Latin America,” said Carmen Correa, CEO of Pro Mujer.
Agrojusto will also provide ongoing training, tutorials, and an exclusive support channel to ensure that women entrepreneurs are able to get the most out of the platform. Pro Mujer will focus on selecting and preparing the participating women entrepreneurs, prioritizing women with highly marketable products.
As part of this partnership, Pro Mujer and Agrojusto will also collaborate on applications for local and international funding to expand the scope of the program and boost its long-term sustainability.
With this initiative, Pro Mujer and Agrojusto reaffirm their commitment to women’s economic inclusion, digitalization, and empowerment in Latin America.
About Pro Mujer
Pro Mujer is a non-profit social enterprise that for over 35 years has provided services and tools to women in Latin America so they can reach their full potential, improve their living conditions, and become agents of change in their communities.
Using a holistic and integrated model, Pro Mujer seeks to expand women’s access of women to health services, increase their financial inclusion, and provide them with training opportunities.
More information is available at www.promujer.org.
About Agrojusto
Agrojusto is committed to digitizing the food market to create a fairer and more efficient trade arrangements, connecting producers, entrepreneurs, and processors with every table in LATAM.
It promotes the digitalization of agriculture and provides additional training and personalised support. The organization is committed to ensuring that producers receive fair payment for their work, businesses are able to scale, and consumers are able to access ethical, quality products.
