Interim General Manager
Rodolfo Medrano, Business and Country Operations, Pro Mujer International
Marco Antonio Castellón
Marketing & Research Manager
Internal Audit Manager
Juan Carlos Nina
Finance, Planning and Procedures Manager
Information Technology Manager
Health and Human Development Manager
Caroline de Hilari
Human Resources Manager
Bolivia is the birthplace of Pro Mujer. Established in 1990, Pro Mujer’s initial focus was on education, health, family planning and child development for women who were receiving donated food. The program expanded its mission when the women insisted that their priority was making money to support their families. Pro Mujer currently has national coverage in Bolivia and works with impoverished women in all of the country’s nine regions. Pro Mujer’s clients are primarily women between the ages of 21 and 45, and a majority of them reside in small cities and engage in commercial activity, often in local markets or selling goods produced in businesses operating out of their homes.
In 1994, Pro Mujer conducted a client needs assessment and found that health problems were the primary obstacle that clients faced in their efforts to generate income, care for their children and repay their loans. Any health problems clients faced were exacerbated by their lack of access to preventative and basic healthcare services. It was evident that hard-working self-employed women didn’t have time to go to clinics; even if care was provided free of cost, the loss of income generated by long lines and inefficient bureaucracy rendered public clinics impractical. On the other hand, private healthcare providers were unaffordable and oftentimes of dubious quality. Pro Mujer’s health services are a cornerstone of our women’s development program and a key differentiating factor vis-à-vis microfinance-only institutions. We are continually evaluating and refining our healthcare offerings in order to best serve our clients. In the next three years, Pro Mujer plans to launch an ambitious plan to improve our healthcare program in Bolivia. Our goal is to increase life expectancy through the improved nutritional status of an estimated 65,000 clients by providing them with valuable health education and training so they internalize the importance of a healthy diet and regular physical activity. We will also train approximately 100 nurses and physicians to complete full preventative checkups at our in-house clinics with a particular emphasis on the interpersonal communication skills necessary for behavior change relating to healthy cooking, food and beverage choices and daily physical activity.