Diego Cristancho

Diego is Managing Director at Accenture Interactive, a marketing and advertising company. Diego has a passion for advising organizations on how to operationalize their digital transformation with an eye to build and to scale their businesses. He brings proven client experience on how to translate strategy into the delivery of automated and scalable customer experiences by leveraging Tech/Data/Design/Agile Operations.

Prior to joining Accenture, Diego worked at BBVA as the Global Head of Digital Strategy, where he was responsible for providing a vision on how to build and operate the digital sales channel across Retail, Insurance and Commercial Banking. This included designing, implementing and operating digital marketing strategies across Paid Media Performance, SEO, CRM, Content Management, Optimization and Behavioral Economics. He also brings domestic and global digital agency (Digitas), media (New York Times / Reed Elsevier) and CPG (Procter&Gamble) experience from earlier in his career.

Diego earned his Bachelor’s Degree in Industrial Engineering from Los Andes University in Bogota, Colombia and an MBA in Marketing and Strategy – Media and Technology from NYU Stern School of Business / London Business School.