Pro Mujer and Mercado Pago Will Continue their Collaboration to Support Entrepreneurs in Latin America in 2023

8 May, 2023

Blog, Press

On April 27, Pro Mujer and Mercado Pago reaffirmed their strategic partnership and joint commitment to impacting over 2,500 women entrepreneurs via Emprende Pro Mujer. This online entrepreneurship skilling program has already reached more than 26,000 women in Latin America. 

Initially launched in 2022, the partnership between Pro Mujer and Mercado Pago is focused on supporting women entrepreneurs, who are the backbone of the economy in Latin America. 

Over the year, the project surpassed its goals, reaching more than 2,600 women entrepreneurs in Argentina, Chile, Colombia, Mexico, and Uruguay who strengthened their financial skills thanks to the Emprende Pro Mujer platform. 

Thanks to this initiative, 99% of these women recognize themselves as a leader, 94% vastly improved their financial skills, 93% improved their savings skills, and 85% have increased their sales in the last three months.

In 2023, Pro Mujer and Mercado Pago will continue the partnership and provide free support to an additional 2,500 women in Latin America. As part of the efforts to increase awareness of the initiative in Argentina, an event was held for the Emprende Pro Mujer community in Buenos Aires, where attendees participated in a special training session, listened to success stories, and connected with a network of like-minded entrepreneurs.

Magdalena Noemí Abdala shared her inspiring story with the group. Originally from Luján, Buenos Aires, Magdalena is 46 years old. During the first few months of the COVID-19 pandemic in 2020, she decided to fulfill a childhood dream and give writing a try. She and her husband founded a small publishing house called Emprendiendo y Escribiendo, and Magdalena started to publish her writing.

As she worked to learn more and get her new business off the ground, Magdalena found Emprende Pro Mujer. 

After several unsuccessful workshops, I signed up for Emprende Pro Mujer, eager to learn about marketing, sales, and digital tools to boost my business. Today, thanks to this program, I understand my mistakes and what I should have done differently. Emprende Pro Mujer reaffirms the value of women and provides the encouragement and trust in ourselves we need to succeed.”

The application for the second edition of Emprende Pro Mujer is now available.