MEET MARY, THE NEW CHATBOT THAT OFFERS FINANCIAL EDUCATION TO WOMEN IN NICARAGUA

Pro Mujer’s chatbot provides training and workshops on financial and digital education, hoping to reach more people.  

The COVID-19 pandemic accelerated digital transformation in different industries, including the financial industry, with new technologies like chatbots that respond and support women who were affected by the health crisis. Consistent with this trend, Pro Mujer launched the first financial education chatbot, named “Mary,” in Nicaragua.

Through a series of educational modules with visual content, the chatbot provides women with training on effective savings methods and financial planning. Similar to the personalized advice offered by Pro Mujer’s customer service staff on WhatsApp, the chatbot allows women to seek out advice at convenient hours without having to leave home.

The new service is available through WhatsApp at the number +505 8372 7142. By sending the word “ahorro,” women can initiate a digital educational experience that will provide them with the tools they need to achieve financial independence.