Pro Mujer’s 2013 Commitment At The Clinton Global Initiative: Staying Healthy Through Technology

Pro Mujer, Mayo Clinic, Pfizer and Sesame Workshop Launched a New Joint Effort to Promote Disease Prevention in Latin America

On September 24th, Chelsea Clinton was joined on-stage during the Healthier Futures plenary at the Clinton Global Initiative Annual Meeting by Pro Mujer’s President and Chief Executive Officer, Rosario Perez; Mayo Clinic’s President and CEO, John Noseworthy, M.D.; the President of Pfizer Latin America, Adele Gulfo; Sesame Workshop President and CEO, H. Melvin Ming; along with Sesame Street Muppet, Rosita, to announce a unique Clinton Global Initiative Commitment to Action that will promote healthy behavior and disease prevention among poor women and children in Bolivia, Nicaragua, Peru, Mexico and Argentina.

The “Healthy Connections” Commitment to Action will make use of Sesame Street’s educational excellence and media presence, the Mayo Clinic’s expertise in women’s health and wellness, Pfizer’s technical and financial support and Pro Mujer’s extensive network of health clinics and human development services in the five countries where Pro Mujer operates. The iconic Muppets of Plaza Sésamo, the Latin American version of Sesame Street, will be deployed through various media and social media efforts to deliver health education messages through children to their families.

“This is a unique opportunity for Pro Mujer to partner with these prominent organizations in health and education to significantly improve the health of the women we serve in Latin America,” said Rosario Perez.