Salma Hayek Pinault Selects Pro Mujer for Gucci's "Chime for Change" Campaign

“Chime for Change” is a new campaign joining the growing international women’s movement. Its goal is to convene, unite and strengthen the voices speaking out for women and girls around the world. Beyoncé, Frida Giannini (Creative Director for Gucci), and Salma Hayek Pinault serve as the campaign’s founding committee.

A longtime Pro Mujer supporter, Salma selected Pro Mujer as 1 of 3 organizations to benefit from the campaign in conjunction with Catapult.org – the first crowdfunding online platform focused exclusively on women and girls. Working with Catapult, Pro Mujer’s goal is to raise $25,000 to provide advanced training for 200 courageous and hardworking women.

Want to get involved? Here is how YOU can help:

To learn more about the campaign, please watch the inspirational video below.

[youtube http://www.youtube.com/watch?v=xpYqPCcvJe0&w=560&h=315]